Ch. 1 - Overview of Marketing (Brief History and
Mission Statement)
* Brief History of the New York Yankees *
The New York Yankees is the one of the worldwide famous baseball team now. According to the their information on their official website, this team was founded in 1901 in Maryland, Baltimore as the Baltimore Orioles. After 2 years, Frank Farrell and Bill Devery purchased the team and then move the team to Manhattan. The New York franchise is approved as a member of the American League and will be known as the "Highlanders" and their home field "Hilltop Park." In 1913, The Highlanders are officially renamed the "Yankees" after moving to the Polo Grounds, home of the National League's New York Giants.
* Mission Statement of the New York Yankees *
How do many people know about their mission? Not only winning every seasons, but also they do care about more things beyond the game. They informed their mission statement on their website as "The mission of the Foundation is to promote and sustain a cordial, cooperative relationship between the New York Yankees and its neighbors, and working together to enhance the life throughout the surrounding community."
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