Monday, September 22, 2014

Ch. 2 - Strategic Planning for Competitive Advantage

Ch. 2 - Strategic Planning for Competitive Advantage 


Do you know how many baseball teams are in the MLB? There are 15 teams in the American League and 15 teams in the National League for a total of 30. Do you know all of the teams? Can you list the teams without any hesitation? Although sport businesses make a lot of revenues, it is very competitive market. The 30 teams can't make revenues equally and can't be in same position. Their sponsors, players, majority owners or coaches have different capabilities. That means there should be ranks of them.

Baseball league is a sport business. The purpose of a business is making more profits. There are so many ranks are existing for comparing the teams. However, one of the most important aspect is how much popular they are. Because their popularities are related to their consumers. 


As you can see in the map, the most teams have their fans based on the team's regions. However, the most interesting result of this is the yankees have fans across the U.S. If we think about the population differences of each sates, it's really hard to compare the numbers of their fans using this map. Also, MLB is not only for americans. 

Unlike the map, this chart shows the yankees' popularity clearly. The numbers of the yankees' fans guarantee the yankees' business is running well. 


Secondly, we can compare how valuable the teams are. Almost every things of the business are considered to measure their values. 



This graph shows that the yankees are the most valuable team of the 30 teams. Also, the yankees won in team revenue, gate receipts, concessions, sponsorship, media rights of team rankings. 



This list proves the valuation of the yankees was not a coincidence. They've been doing well till now. It means their business is doing well, not the team wins many times. As many people know, the yankees don't play well this year. But their business is still the top of MLB as we can see in the list. As the most valuable team among the 30 teams, the yankees can get more opportunities to get financial supporting from others or their sponsors can invest more money for their business.   














No comments:

Post a Comment